| 摘要註: |
Investor Relations provides a wealth of both strategic and tactical guidance on how to understand and implement Investor Relations from an international perspective. It takes readers through the essential steps for understanding, conveying and, ultimately, marketing value, introducing a broad range of topics included in the theory and practice of Investor Relations, such as marketing, communication, and finance and securities law compliance. Written by an experienced and former Investor Relations Officer this comprehensive guide offers many easy-to-use and reliable educational features, containing proven, effective techniques, expert advice and helpful tips which will be valuable to anyone involved in competing for capital. Fully updated for today's practitioner, this second edition covers the latest technological innovations such as social media, the impact of macro-economic conditions on financial communications, the growing importance of Debt Investor Relations and of Environmental, Integrated Reporting, Social and Governance issues. It has been substantially expanded to discuss career opportunities in Investor Relations, to address the challenges of migrating to International Financial Reporting Standards and to include many new resources, guidelines, checklists and templates. |