| 紀錄類型: |
書目-電子資源
: 單行本
|
| 副題名: |
theory and practice |
| 作者: |
HurnBrian J., 1937- |
| 合作者: |
TomalinBarry, 1942- |
| 出版地: |
Houndmills, Basingstoke, Hampshire |
| 出版者: |
Palgrave Macmillan; |
| 出版年: |
2013 |
| 面頁冊數: |
1 online resource. |
| 標題: |
Intercultural communication. - |
| 標題: |
POLITICAL SCIENCE / Globalization - |
| 電子資源: |
http://www.palgraveconnect.com/doifinder/10.1057/9780230391147 |
| 附註: |
Description based on print version record. |
| 摘要註: |
Offers a deeper understanding of the need for effective cross-cultural communication and cultural awareness by those engaged in working in the international environment. This area is of increasing importance in the diverse and multicultural world where such effectiveness plays a major part in achieving competitive advantage. The emergence of India and China as future economic giants and the increasing influence of globalization have led to greater emphasis on the cultural dimensions of international business, diplomacy and international relations. This volume identifies the barriers to effective cross-cultural communication and suggests practical strategies to overcome them. Key aspects of this include the identification of the skills and competencies required for success, the personnel selection methods and the options for pre-departure cultural training. The authors provide practical examples from their own experience in over 60 countries and from discussion with professional colleagues and international students. |
| ISBN: |
9780230391147electronic bk. |
| ISBN: |
0230391141electronic bk. |
| 內容註: |
1. What is Cross-Cultural Communication? 2. Key Thinkers in Cross-Cultural Communication 3. Key Thinkers in Cross-Cultural Communication 4. The International Use of English 5. Developing Cross-Cultural Communication Skills 6. Selection and Preparation for Foreign Assignments 7. Leadership Across Cultures 8. International Team Building and Team Working 9. Effect of Culture on International Negotiations 10. Multiculturalism and Diversity 11. Globalization and its Effect on Culture 12. Cultural Diplomacy and Nation Branding 13. Transfer of Skills, Technology and Knowledge 14. Cultural Profiling and Classification 15. Teaching Cross-Cultural Communication. |