• Entrepreneurship and innovation during austerity : surviving beyond the great recession
  • [NT 42944] Record Type: [NT 8598] Electronic resources : [NT 40817] monographic
    [NT 47348] Title Information: surviving beyond the great recession
    [NT 47261] Author: ChastonIan.,
    [NT 47351] Place of Publication: Houndmills, Basingstoke, Hampshire
    [NT 47263] Published: Palgrave Macmillan;
    [NT 47352] Year of Publication: 2013
    [NT 47264] Description: 1 online resource
    [NT 47266] Subject: Entrepreneurship. -
    [NT 47266] Subject: Technological innovations. -
    [NT 47266] Subject: Global Financial Crisis, 2008-2009. -
    [NT 47266] Subject: Recessions - History - 21st century. -
    [NT 47266] Subject: BUSINESS & ECONOMICS / Industrial Management -
    [NT 47266] Subject: BUSINESS & ECONOMICS / Management -
    [NT 47266] Subject: BUSINESS & ECONOMICS / Management Science -
    [NT 47266] Subject: BUSINESS & ECONOMICS / Organizational Behavior -
    [NT 51458] Online resource: http://www.palgraveconnect.com/doifinder/10.1057/9781137324436
    [NT 47265] Notes: Description based on print version record
    [NT 51398] Summary: The banking and eurozone crises have triggered a new age of austerity during which customers will radically alter their buying behaviour. Many existing management theories are becoming inapplicable during the longest economic downturn since World War II. The last time the world faced such severe austerity was during the 1930s Great Depression. At that time the Austrian economist Joseph Schumpeter concluded that organizational survival demands exploitation of entrepreneurship and innovation. During the current economic downturn Western firms are facing increasingly intensive price competition from countries such as China. This volume uses research and real world case materials to prove that the future survival of Western organizations, through and beyond the current Great Recession, is dependent upon fully understanding the nature of current market change as a result of economic austerity and to exploit entrepreneurship, innovation and new technology in order to develop superior products and create new markets.
    [NT 50961] ISBN: 9781137324436electronic bk.
    [NT 50961] ISBN: 1137324430electronic bk.
    [NT 60779] Content Note: The new austerity Customer values Revisiting management philosophies Assessing futures Tomorrow's markets Tomorrow's competences Leadership, vision and strategy Innovation strategies Technology strategies Strategy implementation The service sector The B2B sector Small firms The public sector Leaner futures.
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