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Place branding : theory and best practice
紀錄類型:
書目-電子資源 : 單行本
副題名:
theory and best practice
作者:
AnholtSimon.,
其他團體作者:
Palgrave Connect (Online service)
出版地:
Basingstoke
出版者:
Palgrave Macmillan;
出版年:
2006
面頁冊數:
p. cm.
標題:
Place marketing. -
標題:
Community development. -
電子資源:
http://www.palgraveconnect.com/doifinder/10.1057/9780230627727An electronic book accessible through the World Wide Web; click for information
ISBN:
9780230627727
ISBN:
0230627722
內容註:
What is Competitive Identity? The Theory of Competitive Identity Understanding National Image Planning for Competitive Identity Implementing Competitive Identity Competitive Identity and Development.
Place branding : theory and best practice
Anholt, Simon.
Place branding
: theory and best practice / Simon Anholt. - Basingstoke : Palgrave Macmillan, 2006. - p. cm..
What is Competitive Identity?.
ISBN 9780230627727ISBN 0230627722
Place marketing.Community development.
Place branding : theory and best practice
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