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Managing green issues

紀錄類型:	書目-電子資源 : 單行本
作者:	CurtinTom.,
其他團體作者:	Palgrave Connect (Online service)
出版地:	Basingstoke [England] ; New York
出版者:	Palgrave Macmillan;
出版年:	2007
版本:	2nd ed., rev. and updated.
面頁冊數:	1 online resource (xiii, 208 p.)
標題:	Environmental management. -
標題:	Environmental responsibility. -
標題:	Social responsibility of business. -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230800854An electronic book accessible through the World Wide Web; click for information
附註:	Includes index.
ISBN:	9780230800854
ISBN:	0230800858
ISBN:	Cloth
內容註:	PART 1: GREEN ISSUES The Rise of Environmental Consciousness The Impact of Green Issues on Organisations PART 2: THE CONTEXT OF GREEN ISSUES The Greening of Modern Democracies Stakeholders: Some Real Definitions The Role of the Media PART 3: PRACTICAL MANAGEMENT OF GREEN ISSUES Research Comes First Communications Mechanisms Who to Communicate With Third Party Advocacy Green Credentials Help in a Crisis PART 4: THE FUTURE Evaluation of Green Communications Green Issues and Marketing The Future of Green Issues Communication.

Managing green issues
Curtin, Tom.

Managing green issues / Tom Curtin. - 2nd ed., rev. and updated.. - Basingstoke [England] ; New York : Palgrave Macmillan, 2007. - 1 online resource (xiii, 208 p.).
PART 1: GREEN ISSUES.
Includes index.Description based on print version record.
ISBN 9780230800854ISBN 0230800858
Environmental management.Environmental responsibility.Social responsibility of business.

Managing green issues
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520 $a The management of environmental or green issues has become a key concern for many companies. Green issues have an enormous influence how an organization is seen and how its reputation is judged, and consequentially it has huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This revised and updated book contains much practical advice, with engaging case studies, and will guide the modern organization on how to channel environmental issues to gain competitive advantage.
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