| 紀錄類型: |
書目-電子資源
: 單行本
|
| 副題名: |
a complete guide |
| 作者: |
WongHo Yin, |
| 其他作者: |
RadelKylie, |
| 其他作者: |
Ramsaran-FowdarRooma R, |
| 出版地: |
New York, N.Y. |
| 出版者: |
Business Expert Press; |
| 出版年: |
2011 |
| 版本: |
1st ed. |
| 面頁冊數: |
1 online resource (xiv, 221 p.) |
| 集叢名: |
Marketing strategy collection |
| 標題: |
Marketing - Management - |
| 標題: |
Marketing - Planning - |
| 電子資源: |
http://portal.igpublish.com/iglibrary/search/BEPB0000113.htmlBusiness Expert Press electronic resource |
| 摘要註: |
"This book aims to provide a comprehensive, holistic, and practical framework for the essential business process of marketing planning. It is targeted toward students of marketing and business practitioners-- marketers and nonmarketers alike-- and draws together elements of theoretical concepts, strategic thinking processes, latest research findings, and marketing applications in a straightforward, logical manner"--Abstract |
| ISBN: |
9781606491607ebook |
| ISBN: |
9781606491591pbk. |
| ISBN: |
1606491601ebook |
| ISBN: |
1606491598pbk. |
| 內容註: |
Introduction to marketing planning The situation analysis Analyzing the target market, part 1, marketing research Analyzing the target market, part 2, consumer behavior and the target marketing process (segmentation, targeting, and positioning) Marketing objectives and strategy formulation Planning for products and brands Planning for pricing Planning for integrated marketing communications Planning for distribution channels and market logistics Marketing implementation and control Appendix: Pindari Boomerang Factory marketing plan example |