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Freud on Madison Avenue : motivation research and subliminal advertising in America

[NT 42944] Record Type:	[NT 8598] Electronic resources : [NT 40817] monographic
[NT 47348] Title Information:	motivation research and subliminal advertising in America
[NT 47261] Author:	SamuelLawrence R,
[NT 47356] Secondary Intellectual Responsibility:	Project Muse
[NT 47351] Place of Publication:	Philadelphia
[NT 47263] Published:	University of Pennsylvania Press;
[NT 47352] Year of Publication:	c2010
[NT 47264] Description:	1 online resource (218 p.).
[NT 47266] Subject:	Consumer behavior - History - United States -
[NT 47266] Subject:	Advertising - Psychological aspects - United States -
[NT 47266] Subject:	Subliminal advertising - History - United States -
[NT 47266] Subject:	Motivation research (Marketing) - History - United States -
[NT 51458] Online resource:	http://muse.jhu.edu/books/9780812204872/
[NT 47265] Notes:	Includes bibliographical references and index
[NT 50961] ISBN:	9780812204872electronic bk.
[NT 50961] ISBN:	9780812242515hbk.
[NT 50961] ISBN:	0812242513hbk.
[NT 60779] Content Note:	The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects

Freud on Madison Avenue : motivation research and subliminal advertising in America
Samuel, Lawrence R

Freud on Madison Avenue : motivation research and subliminal advertising in America / Lawrence R. Samuel - Philadelphia : University of Pennsylvania Press, c2010. - 1 online resource (218 p.)..
The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects.
Includes bibliographical references and index.
ISBN 9780812204872ISBN 9780812242515ISBN 0812242513
Consumer behaviorAdvertisingSubliminal advertisingMotivation research (Marketing) -- History -- Psychological aspects -- History -- History -- United States -- United States -- United States -- United States

Freud on Madison Avenue : motivation research and subliminal advertising in America
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