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Show sold separately : promos, spoilers, andother media paratexts

紀錄類型:	書目-電子資源 : 單行本
副題名:	promos, spoilers, andother media paratexts
作者:	GrayJonathan,
其他團體作者:	Project Muse
出版地:	New York
出版者:	New York University Press;
出版年:	c2010
面頁冊數:	1 online resource (xi, 247 p.)ill. :
標題:	Mass media and culture -
標題:	Intertextuality -
標題:	Paratext -
標題:	Motion pictures - Marketing -
標題:	Television programs - Marketing -
標題:	Advertising - Motion pictures -
標題:	Advertising - Television programs -
電子資源:	http://muse.jhu.edu/books/9780814732342/
附註:	Includes bibliographical references (p. 223-238) and index
ISBN:	9780814732342electronic bk.
ISBN:	0814732348electronic bk.
ISBN:	9780814731949hbk.
ISBN:	0814731945hbk.
內容註:	Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theoryof paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital aurasand authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "Inthe DNA": creating across paratexts

Show sold separately : promos, spoilers, andother media paratexts
Gray, Jonathan

Show sold separately : promos, spoilers, andother media paratexts / Jonathan Gray - New York : New York University Press, c2010. - 1 online resource (xi, 247 p.) ; ill..
Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theoryof paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital aurasand authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "Inthe DNA": creating across paratexts.
Includes bibliographical references (p. 223-238) and index.
ISBN 9780814732342ISBN 0814732348ISBN 9780814731949ISBN 0814731945
Mass media and cultureIntertextualityParatextMotion picturesTelevision programsAdvertisingAdvertising -- Marketing -- Marketing -- Motion pictures -- Television programs

Show sold separately : promos, spoilers, andother media paratexts
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