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Smart ball : marketing the myth and managingthe reality of major league baseball

紀錄類型:	書目-電子資源 : 單行本
副題名:	marketing the myth and managingthe reality of major league baseball
作者:	LewisRobert F,
其他團體作者:	Project Muse
出版地:	Jackson
出版者:	University Press of Mississippi;
出版年:	c2010
面頁冊數:	1 online resource (xii, 165 p.).
標題:	Baseball - Management - United States -
標題:	Baseball - Marketing - United States -
標題:	Baseball - Economic aspects - United States -
電子資源:	http://muse.jhu.edu/books/9781604732177/
附註:	Includes bibliographical references (p. 153-161) and index
ISBN:	9781604732177electronic bk.
ISBN:	1604732172electronic bk.
ISBN:	9781604732078hbk.
ISBN:	1604732075hbk.

Smart ball : marketing the myth and managingthe reality of major league baseball
Lewis, Robert F

Smart ball : marketing the myth and managingthe reality of major league baseball / Robert F. Lewis II - Jackson : University Press of Mississippi, c2010. - 1 online resource (xii, 165 p.)..
Includes bibliographical references (p. 153-161) and index.
ISBN 9781604732177ISBN 1604732172ISBN 9781604732078ISBN 1604732075
BaseballBaseballBaseball -- Management -- Marketing -- Economic aspects -- United States -- United States -- United States

Smart ball : marketing the myth and managingthe reality of major league baseball
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