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The economics and financing of media companies

紀錄類型:	書目-電子資源 : 單行本
作者:	PicardRobert G,
其他團體作者:	Project Muse
出版地:	New York
出版者:	Fordham University Press;
出版年:	2011
版本:	2nd ed.
面頁冊數:	1 online resource (ix, 274 p.)ill. :
標題:	Mass media - Finance -
標題:	Mass media - Economic aspects -
電子資源:	http://muse.jhu.edu/books/9780823249091/
附註:	Includes bibliographical references and index
ISBN:	9780823249091electronic bk.
ISBN:	9780823232567hbk.
ISBN:	0823232565hbk.
ISBN:	9780823232574pbk.
內容註:	Media firms as economic and business entities -- Business models, workflows, and value chainsin media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms-- The development of large media companies -- Trade and globalizationin media products and services -- Indicators of financial and economichealth of media firms

The economics and financing of media companies
Picard, Robert G

The economics and financing of media companies / Robert G. Picard - 2nd ed.. - New York : Fordham University Press, 2011. - 1 online resource (ix, 274 p.) ; ill..
Media firms as economic and business entities -- Business models, workflows, and value chainsin media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms-- The development of large media companies -- Trade and globalizationin media products and services -- Indicators of financial and economichealth of media firms.
Includes bibliographical references and index.
ISBN 9780823249091ISBN 9780823232567ISBN 0823232565ISBN 9780823232574
Mass mediaMass media -- Finance -- Economic aspects

The economics and financing of media companies
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