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The persuasive power of clmpaign advertising

[NT 42944] Record Type:	[NT 8598] Electronic resources : [NT 40817] monographic
[NT 47261] Author:	RidoutTravis N., 1974-
[NT 47354] Secondary Intellectual Responsibility:	FranzMichael M., 1976-
[NT 47356] Secondary Intellectual Responsibility:	Project Muse
[NT 47351] Place of Publication:	Philadelphia
[NT 47263] Published:	Temple University Press;
[NT 47352] Year of Publication:	2011
[NT 47264] Description:	1 online resource (x, 186 p.)ill. :
[NT 47266] Subject:	Advertising, Political - United States -
[NT 47266] Subject:	Political clmpaigns - United States -
[NT 51458] Online resource:	http://muse.jhu.edu/books/9781439903346/
[NT 47265] Notes:	Includes bibliographical references and index
[NT 50961] ISBN:	9781439903346electronic bk.
[NT 50961] ISBN:	9781439903322hbk.
[NT 50961] ISBN:	9781439903339pbk.
[NT 60779] Content Note:	The role of clmpaign advertising -- The problem of persuasion -- A brief primer on data and research design -- How race context matters -- How ad negativity and emotional appeals matter -- How receiver characteristics matter -- How ad coverage in news matters -- The future study of ad effects

The persuasive power of clmpaign advertising
Ridout, Travis N.

The persuasive power of clmpaign advertising / Travis N. Ridout ; Michael M. Franz - Philadelphia : Temple University Press, 2011. - 1 online resource (x, 186 p.) ; ill..
The role of clmpaign advertising -- The problem of persuasion -- A brief primer on data and research design -- How race context matters -- How ad negativity and emotional appeals matter -- How receiver characteristics matter -- How ad coverage in news matters -- The future study of ad effects.
Includes bibliographical references and index.
ISBN 9781439903346ISBN 9781439903322ISBN 9781439903339
Advertising, PoliticalPolitical clmpaigns -- United States -- United States

Franz, Michael M.

The persuasive power of clmpaign advertising
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200 1 $a The persuasive power of clmpaign advertising $f Travis N. Ridout ; Michael M. Franz
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215 1 $a 1 online resource (x, 186 p.) $c ill.
300 $a Includes bibliographical references and index
327 1 $a The role of clmpaign advertising -- The problem of persuasion -- A brief primer on data and research design -- How race context matters -- How ad negativity and emotional appeals matter -- How receiver characteristics matter -- How ad coverage in news matters -- The future study of ad effects
606 $a Advertising, Political $y United States $2 lc $3 331151
606 $a Political clmpaigns $y United States $2 lc $3 321433
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700 1 $a Ridout $b Travis N. $f 1974- $3 331149
702 1 $a Franz $b Michael M. $f 1976- $3 331150
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856 4 1 $u http://muse.jhu.edu/books/9781439903346/

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