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Innovative solutions : what designers need to know for today's emerging markets

[NT 42944] Record Type:	[NT 8598] Electronic resources : [NT 40817] monographic
[NT 47348] Title Information:	what designers need to know for today's emerging markets
[NT 47261] Author:	ChavanApala Lahiri,
[NT 47354] Secondary Intellectual Responsibility:	PrabhuGirish V.,
[NT 47351] Place of Publication:	Boca Raton, FL
[NT 47263] Published:	CRC Press;
[NT 47352] Year of Publication:	c2011
[NT 47264] Description:	1 online resource (xxv, 233 p.)ill. (some col.) :
[NT 47266] Subject:	New products -
[NT 47266] Subject:	User-centered system design -
[NT 47266] Subject:	Cross-cultural studies -
[NT 47266] Subject:	Electronic books -
[NT 51458] Online resource:	http://www.crcnetbase.com/isbn/978-1-4398-1049-1
[NT 47265] Notes:	Description based on print version record
[NT 50961] ISBN:	9781439810507electronic bk.
[NT 50961] ISBN:	1439810508electronic bk.
[NT 50961] ISBN:	hbk.
[NT 50961] ISBN:	hbk.
[NT 60779] Content Note:	An introduction to emerging markets / Warren Greving -- Key themes of working in emerging markets / Apala Lahiri Chavan -- Aspects of innovation: research and technology / Beena Prabhu, Sarit Arora -- Usage ecosystems: dyclmics of emerging markets / G. Prabhu -- Understanding users in emerging markets: what's different? / Apala Lahiri Chavan -- Case study 1: Understanding Latin American users / Alvaro Diaz -- Case study 2: HP gesture keyboard: input device for Indic scripts / Rahul Ajmera, Shekhar Borgaonkar -- Case study 3: Haier innovative wine cooler for Chinese / Beena Prabhu -- Case study 4: Adoption of mobile technologies in Mumbai slums / Joan Vinyets Rejon -- Case study 5: Of multifunctional devices, privacy workarounds and neighbourhood service providers / Ashwini Asokan -- Case study 6: A diary in three acts: designing for the next billion? (But what about researching the needs of the next billion?) / Mathivanan Rajendran, Mrinal Kanti Rai -- Case study 7: Social music in India / Beena Prabhu, Susan Huotari Case study 8: Philanthropy by design: Chulha: healthy, indoor cooking / Simona Rocchi, Unmesh Kulkarni -- Case study 9: Info Ladies: empowering remote rural areas with knowledge / Mosharrof Hossain, Forhad Uddin, Sarit Arora -- Case study 10: Cultural effects of status and relationships in usability testing / Dr. Alvin W. Yeo -- Interview 1: How did it all begin? A conversation with Roopa Purushothaman -- Interview 2: Advertising, culture and emerging markets: a conversation with Ram Sehgal -- Interview 3: Conversation with Tapan Parikh, a multicultural computer scientist who wanders the emerging markets -- Interview 4: What you see is what you get? Not so for the ethnographer, says Steven Portigal -- Interview 5: Dmitry Volkov on users, innovation, design and other things Russian -- Interview 6: Darelle Van Greunen on the difference that design and innovation can make to users in an emerging country

Innovative solutions : what designers need to know for today's emerging markets
Chavan, Apala Lahiri

Innovative solutions : what designers need to know for today's emerging markets / edited by Apala Lahiri Chavan, Girish V. Prabhu - Boca Raton, FL : CRC Press, c2011. - 1 online resource (xxv, 233 p.) ; ill. (some col.).
An introduction to emerging markets / Warren Greving -- Key themes of working in emerging markets / Apala Lahiri Chavan -- Aspects of innovation: research and technology / Beena Prabhu, Sarit Arora -- Usage ecosystems: dyclmics of emerging markets / G. Prabhu -- Understanding users in emerging markets: what's different? / Apala Lahiri Chavan -- Case study 1: Understanding Latin American users / Alvaro Diaz -- Case study 2: HP gesture keyboard: input device for Indic scripts / Rahul Ajmera, Shekhar Borgaonkar -- Case study 3: Haier innovative wine cooler for Chinese / Beena Prabhu -- Case study 4: Adoption of mobile technologies in Mumbai slums / Joan Vinyets Rejon -- Case study 5: Of multifunctional devices, privacy workarounds and neighbourhood service providers / Ashwini Asokan -- Case study 6: A diary in three acts: designing for the next billion? (But what about researching the needs of the next billion?) / Mathivanan Rajendran, Mrinal Kanti Rai -- Case study 7: Social music in India / Beena Prabhu, Susan Huotari.
Description based on print version record.
Includes bibliographical references and index.
ISBN 9781439810507ISBN 1439810508
New productsUser-centered system designCross-cultural studiesElectronic books

Prabhu, Girish V.

Innovative solutions : what designers need to know for today's emerging markets
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