| 紀錄類型: |
書目-電子資源
: 單行本
|
| 副題名: |
from concept to marketplace |
| 作者: |
FullerGordon W., |
| 出版地: |
Boca Raton, FL |
| 出版者: |
CRC Press; |
| 出版年: |
c2011 |
| 版本: |
3rd ed |
| 面頁冊數: |
1 online resource (xix, 487 p.)ill : |
| 標題: |
Food - Marketing - |
| 標題: |
Food - Research - |
| 標題: |
New products - Marketing - |
| 標題: |
Product management - |
| 標題: |
Food industry and trade - Technological innovations - |
| 電子資源: |
http://www.crcnetbase.com/isbn/978-1-4398-1864-0 |
| 附註: |
Description based on print version record |
| 摘要註: |
This new edition of a bestselling text in food product development provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, then moving through development, final screening, and introduction into the marketplace. With extensive experience in new food product development, the author outlines ways a company can organize for new product development and utilize available resources. He focuses on the roles, functions, and interactions of the members of the food product development team as well as other company departments and outside resources in the food product development process |
| ISBN: |
9781439818657electronic bk. |
| ISBN: |
1439818657electronic bk. |
| ISBN: |
hbk. |
| ISBN: |
hbk. |
| 內容註: |
Chapter 1. What Is New Food Product Development? -- Chapter 2. The New Product Development Team: Company Organization and Its Influence on New Product Development -- Chapter 3. What Are the Sources for New Product Ideas? -- Chapter 4. Strategy and the Strategists -- Chapter 5. The Tacticians: Their Influence in Product Development -- Chapter 6. The Legal Department: Protecting the Company -- Its Name, Goodwill, and Image -- Chapter 7. Quality Control: Protecting the Consumer, the Product, and the Company -- Chapter 8. Going to Market: Success or Failure? -- Chapter 9. Why Farm Out New Product Development? -- Chapter 10. New Food Product Development in the Food Service Industry -- Chapter 11. Product Development in the Food Additive and Food Ingredient Industries -- Chapter 12. Dancing but Uncertain of the Music |