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International marketing management : strategies, concepts and cases in Europe

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	strategies, concepts and cases in Europe
[NT 47261] Author:	GlowikMario.,
[NT 47354] Secondary Intellectual Responsibility:	SmyczekSlawomir.,
[NT 47354] Secondary Intellectual Responsibility:	Engel-HaasChristiane.,
[NT 47351] Place of Publication:	Munich, [Germany]
[NT 47263] Published:	Oldenbourg Verlag Meunchen;
[NT 47352] Year of Publication:	2011.
[NT 47264] Description:	1 online resource (340 pages)ill. :
[NT 47266] Subject:	Internationales Marketing -
[NT 47266] Subject:	Export marketing - Management. - Europe -
[NT 47266] Subject:	Marketing - Europe. -
[NT 47266] Subject:	Export marketing - Management. -
[NT 47266] Subject:	International trade. -
[NT 51458] Online resource:	http://www.degruyter.com/search?f_0=isbnissn&q_0=9783486709223&searchTitles=true
[NT 47265] Notes:	Includes index.
[NT 50961] ISBN:	9783486709223ebook
[NT 50961] ISBN:	9783486597493hbk.

International marketing management : strategies, concepts and cases in Europe
Glowik, Mario.

International marketing management : strategies, concepts and cases in Europe / by Mario Glowik, Slawomir Smyczek ; lektorat, Christiane Engel-Haas. - Munich, [Germany] : Oldenbourg Verlag Meunchen, 2011.. - 1 online resource (340 pages) ; ill..
Includes index.Restricted to institutions with a site license..
ISBN 9783486709223ISBN 9783486597493
Internationales MarketingExport marketingMarketingExport marketingInternational trade. -- Management. -- Management. -- Europe -- Europe.

Smyczek, Slawomir.

International marketing management : strategies, concepts and cases in Europe
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200 1 $a International marketing management $e strategies, concepts and cases in Europe $f by Mario Glowik, Slawomir Smyczek $g lektorat, Christiane Engel-Haas.
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210 $a Munich, [Germany] $d 2011. $c Oldenbourg Verlag Meunchen
215 1 $a 1 online resource (340 pages) $c ill.
300 $a Includes index.
300 $a Restricted to institutions with a site license.
337 $a Mode of access: World Wide Web.
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606 $a Export marketing $x Management. $y Europe $2 lc $3 355140
606 $a Marketing $y Europe. $2 lc $3 355141
606 $a Export marketing $x Management. $2 lc $3 355142
606 $a International trade. $3 19142
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702 1 $a Smyczek $b Slawomir. $3 355137
702 1 $a Engel-Haas $b Christiane. $3 355138
856 $u http://www.degruyter.com/search?f_0=isbnissn&q_0=9783486709223&searchTitles=true

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