嶺東科技大學 |

[NT 42591] Language: 簡体中文

[NT 5480] Login

[NT 59466] Create an account

[NT 5635] Back

[NT 59884] Switch To: [NT 5556] Labeled | [NT 5559] MARC Mode | [NT 33762] ISBD

Creating value : the theory and practice of marketing semiotics research

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	the theory and practice of marketing semiotics research
[NT 47261] Author:	OswaldLaura,
[NT 47351] Place of Publication:	Oxford
[NT 47263] Published:	Oxford University Press;
[NT 47352] Year of Publication:	c2015
[NT 50960] Edition:	1st ed.
[NT 47264] Description:	xiv, 189 p.ill. : 24 cm.;
[NT 47266] Subject:	Advertising - Research -
[NT 47266] Subject:	Branding (Marketing) -
[NT 47266] Subject:	Semiotics in advertising -
[NT 47266] Subject:	Value -
[NT 50961] ISBN:	9780199657278paperback
[NT 50961] ISBN:	9780199657261
[NT 50961] ISBN:	0199657270paperback
[NT 50961] ISBN:	0199657262

Creating value : the theory and practice of marketing semiotics research
Oswald, Laura

Creating value : the theory and practice of marketing semiotics research / Laura R. Oswald - 1st ed.. - Oxford : Oxford University Press, c2015. - xiv, 189 p. ; ill. ; 24 cm..
Includes bibliographical references (p. 165-179) and index.
ISBN 9780199657278ISBN 9780199657261ISBN 0199657270ISBN 0199657262
AdvertisingBranding (Marketing)Semiotics in advertisingValue -- Research

Creating value : the theory and practice of marketing semiotics research
LDR:00704cam0 2200241 450 001 309819
005 20150603090725.0
009 2014942350
010 1 $a 9780199657278 $b paperback
010 1 $a 9780199657261
010 1 $a 0199657270 $b paperback
010 1 $a 0199657262
020 $a us $b 2014942350
100 $a 20151112d2015 m y0engy01 b
101 0 $a eng
102 $a gb
105 $a a a 001yy
200 1 $a Creating value $e the theory and practice of marketing semiotics research $f Laura R. Oswald
205 $a 1st ed.
210 $a Oxford $d c2015 $c Oxford University Press
215 1 $a xiv, 189 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references (p. 165-179) and index
606 $a Advertising $x Research $2 lc $3 370069
606 $a Branding (Marketing) $3 197483
606 $a Semiotics in advertising $2 lc $3 370070
606 $a Value $2 lc $3 282834
676 $a 659.1 $v 23
680 $a HF5821 $b .O85 2015
700 1 $a Oswald $b Laura $3 365912

[NT 59758] based on 0 [NT 59757] review(s)

[NT 59725] Reviews

[NT 59886] Add a review [NT 59885] and share your thoughts with other readers

Export

[NT 5501410] pickup library

[NT 48336] Change password

[NT 5480] Login