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What is a 21st century brand? : new thinking from the next generation of advertising leaders

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	new thinking from the next generation of advertising leaders
[NT 47351] Place of Publication:	London : Philadelphia
[NT 47263] Published:	Kogan Page;
[NT 47352] Year of Publication:	2015.
[NT 47264] Description:	xiii, 416 p.25 cm.;
[NT 47266] Subject:	Branding (Marketing) -
[NT 47266] Subject:	Brand name products. -
[NT 50961] ISBN:	9780749472627 (hardback)
[NT 50961] ISBN:	0749472626 (hardback)

What is a 21st century brand? : new thinking from the next generation of advertising leaders
What is a 21st century brand? : new thinking from the next generation of advertising leaders / edited by Nick Kendall. - London : Philadelphia : Kogan Page, 2015. . - xiii, 416 p. ; 25 cm..
ISBN 9780749472627 (hardback) ISBN 0749472626 (hardback)
Branding (Marketing)Brand name products.

What is a 21st century brand? : new thinking from the next generation of advertising leaders
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