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Services marketing : concepts, strategies & cases

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	concepts, strategies & cases
作者:	HoffmanK. Douglas,
合作者:	BatesonJohn E. G,
出版地:	Australia
出版者:	Thomson /South-Western;
出版年:	c2006
版本:	3rd ed.
面頁冊數:	xix, 588 p.ill. : 24 cm.;
標題:	Service industries - Marketing -
附註:	Rev. ed of : Essentials of services marketing. 2nd ed. c2002
ISBN:	0-324-42283-0pbk.

Services marketing : concepts, strategies & cases
Hoffman, K. Douglas

Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson - 3rd ed.. - Australia : Thomson /South-Western, c2006. - xix, 588 p. ; ill. ; 24 cm..
Rev. ed of : Essentials of services marketing. 2nd ed. c2002.
Includes bibliographical references and index..
ISBN 0-324-42283-0
Service industries -- Marketing

Bateson, John E. G

Services marketing : concepts, strategies & cases
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200 1 $a Services marketing $e concepts, strategies & cases $f K. Douglas Hoffman, John E.G. Bateson
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210 $a Australia $d c2006 $c Thomson /South-Western
215 1 $a xix, 588 p. $c ill. $d 24 cm.
300 $a Rev. ed of : Essentials of services marketing. 2nd ed. c2002
320 $a Includes bibliographical references and index.
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801 0 $a tw $b 嶺東科技大學圖書館

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