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A functional analysis of political television advertisements

[NT 42944] Record Type:	[NT 8598] Electronic resources : [NT 40817] monographic
[NT 47261] Author:	BenoitWilliam L.,
[NT 47351] Place of Publication:	Lanham, Maryland
[NT 47263] Published:	Lexington Books;
[NT 47352] Year of Publication:	2014
[NT 47264] Description:	viii, 239 pages24 cm.;
[NT 47266] Subject:	Advertising, Political - United States. -
[NT 47266] Subject:	Political campaigns - United States. -
[NT 47266] Subject:	Presidents - Election. - United States -
[NT 47266] Subject:	Television in politics - United States. -
[NT 47266] Subject:	United States - Politics and government - 1945-1989. -
[NT 47266] Subject:	United States - Politics and government - 1989- -
[NT 51458] Online resource:	http://TAEBDC.eblib.com/patron/FullRecord.aspx?p=1663932
[NT 50961] ISBN:	9780739188989cloth : alk. paper
[NT 50961] ISBN:	9780739188996e-book
[NT 60779] Content Note:	Introduction : political television spots -- Method : the functional approach to political advertising -- In the beginning, 1952, 1956; the Democrats ascend, 1960, 1964 -- Nixon's return, 1968, 1972; after Watergate, 1976, 1980 -- Republicans in control, 1984, 1988; the end of the millennium, 1992, 1996 -- George W. Bush in the Oval Office, 2000, 2004; Barack Obama, African American president, 2008, 2012 -- Third-party candidate political TV spots : another choice -- Other theories : issue ownership and functional federalism in political TV spots -- Non-presidential and non-U.S. TV spots -- Trends and contrasts of political television spots -- Development of american political television spots -- Conclusions and implications.

A functional analysis of political television advertisements
Benoit, William L.

A functional analysis of political television advertisements / William L. Benoit. - Lanham, Maryland : Lexington Books, 2014. - viii, 239 pages ; 24 cm..
Introduction : political television spots -- Method : the functional approach to political advertising -- In the beginning, 1952, 1956; the Democrats ascend, 1960, 1964 -- Nixon's return, 1968, 1972; after Watergate, 1976, 1980 -- Republicans in control, 1984, 1988; the end of the millennium, 1992, 1996 -- George W. Bush in the Oval Office, 2000, 2004; Barack Obama, African American president, 2008, 2012 -- Third-party candidate political TV spots : another choice -- Other theories : issue ownership and functional federalism in political TV spots -- Non-presidential and non-U.S. TV spots -- Trends and contrasts of political television spots -- Development of american political television spots -- Conclusions and implications..
Includes bibliographical references and index..
ISBN 9780739188989ISBN 9780739188996
Advertising, PoliticalPolitical campaignsPresidentsTelevision in politics -- Election. -- United States. -- United States. -- United States -- United States.

A functional analysis of political television advertisements
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327 1 $a Introduction : political television spots -- Method : the functional approach to political advertising -- In the beginning, 1952, 1956; the Democrats ascend, 1960, 1964 -- Nixon's return, 1968, 1972; after Watergate, 1976, 1980 -- Republicans in control, 1984, 1988; the end of the millennium, 1992, 1996 -- George W. Bush in the Oval Office, 2000, 2004; Barack Obama, African American president, 2008, 2012 -- Third-party candidate political TV spots : another choice -- Other theories : issue ownership and functional federalism in political TV spots -- Non-presidential and non-U.S. TV spots -- Trends and contrasts of political television spots -- Development of american political television spots -- Conclusions and implications.
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