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Marketing and social media : a guide for libraries, archives, and museums

[NT 42944] Record Type:	[NT 8598] Electronic resources : [NT 40817] monographic
[NT 47348] Title Information:	a guide for libraries, archives, and museums
[NT 47261] Author:	KoontzChristie.,
[NT 47353] Alternative Intellectual Responsibility:	MonLorri M.,
[NT 47351] Place of Publication:	Lanham
[NT 47263] Published:	Rowman & Littlefield;
[NT 47352] Year of Publication:	[2014]
[NT 47264] Description:	xiii, 295 pages24 cm.;
[NT 47266] Subject:	Archives - Marketing. -
[NT 47266] Subject:	Libraries - Marketing -
[NT 47266] Subject:	Museums - Marketing. -
[NT 47266] Subject:	Social media. -
[NT 51458] Online resource:	http://TAEBDC.eblib.com/patron/FullRecord.aspx?p=1687306
[NT 50961] ISBN:	9780810890800hbk. : acid-free paper
[NT 50961] ISBN:	9780810890817pbk. : acid-free paper
[NT 50961] ISBN:	9780810890824e-book
[NT 60779] Content Note:	A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" -- Case studies -- Marketing evaluation -- Four strategic marketing tools: grant writing, public relations, advocacy, common sense -- Synergy and the future.

Marketing and social media : a guide for libraries, archives, and museums
Koontz, Christie.

Marketing and social media : a guide for libraries, archives, and museums / Christie Koontz and Lorri Mon. - Lanham : Rowman & Littlefield, [2014]. - xiii, 295 pages ; 24 cm..
A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" -- Case studies -- Marketing evaluation -- Four strategic marketing tools: grant writing, public relations, advocacy, common sense -- Synergy and the future..
Includes bibliographical references (pages 281-286) and index..
ISBN 9780810890800ISBN 9780810890817ISBN 9780810890824
ArchivesLibrariesMuseumsSocial media. -- Marketing. -- Marketing -- Marketing.

Mon, Lorri M.

Marketing and social media : a guide for libraries, archives, and museums
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010 1 $a 9780810890817 $b pbk. : acid-free paper
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320 $a Includes bibliographical references (pages 281-286) and index.
327 1 $a A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" -- Case studies -- Marketing evaluation -- Four strategic marketing tools: grant writing, public relations, advocacy, common sense -- Synergy and the future.
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