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The psychology of design : creating consumer appeal

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	creating consumer appeal
[NT 47354] Secondary Intellectual Responsibility:	BatraRajeev,
[NT 47354] Secondary Intellectual Responsibility:	BreiDiann E.,
[NT 47354] Secondary Intellectual Responsibility:	SeifertColleen M.,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	Routledge;
[NT 47352] Year of Publication:	2016
[NT 47264] Description:	xxi, 354 p.ill. : 24 cm.;
[NT 47266] Subject:	Marketing - Psychological aspects. -
[NT 47266] Subject:	Product design. -
[NT 50961] ISBN:	978-0-7656-4759-7bound

The psychology of design : creating consumer appeal
The psychology of design : creating consumer appeal / edited by Rajeev Batra, Colleen M. Seifert, and Diann E. Brei - New York : Routledge, 2016. - xxi, 354 p. ; ill. ; 24 cm..
Includes bibliographical references and index..
ISBN 978-0-7656-4759-7
MarketingProduct design. -- Psychological aspects.

Batra, Rajeev

The psychology of design : creating consumer appeal
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200 1 $a The psychology of design $e creating consumer appeal $f edited by Rajeev Batra, Colleen M. Seifert, and Diann E. Brei
210 $a New York $d 2016 $c Routledge
215 1 $a xxi, 354 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references and index.
606 # $a Marketing $x Psychological aspects. $3 311264
606 # $a Product design. $2 lc $3 276038
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702 1 $a Batra $b Rajeev $4 edited $3 379998
702 1 $a Brei $b Diann E. $4 edited $3 379627
702 1 $a Seifert $b Colleen M. $4 edited $3 379628
801 0 $a tw $b 嶺東科技大學圖書館

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