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On the Marketisation and Marketing of Higher Education

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47354] Secondary Intellectual Responsibility:	LowrieAnthony,
[NT 47354] Secondary Intellectual Responsibility:	Hemsley-BrownJane,
[NT 47351] Place of Publication:	London
[NT 47263] Published:	Routledge;
[NT 47352] Year of Publication:	2015
[NT 47264] Description:	xiv, 219 p.ill. : 25 cm.;
[NT 47266] Subject:	Universities and colleges - Marketing. -
[NT 47266] Subject:	Education, Higher - Marketing. -
[NT 50961] ISBN:	978-1-138-95348-2pbk.

On the Marketisation and Marketing of Higher Education
On the Marketisation and Marketing of Higher Education / edited by Anthony Lowrie and Jane Hemsley-Brown - London : Routledge, 2015. - xiv, 219 p. ; ill. ; 25 cm..
Includes bibliographical references and index..
ISBN 978-1-138-95348-2
Universities and collegesEducation, Higher -- Marketing. -- Marketing.

Lowrie, Anthony

On the Marketisation and Marketing of Higher Education
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100 $a 20160616d2015 m y0engy01 b
101 0 $a eng
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200 1 $a On the Marketisation and Marketing of Higher Education $f edited by Anthony Lowrie and Jane Hemsley-Brown
210 $a London $d 2015 $c Routledge
215 1 $a xiv, 219 p. $d 25 cm. $c ill.
320 $a Includes bibliographical references and index.
606 # $a Universities and colleges $x Marketing. $2 lc $3 379707
606 # $a Education, Higher $x Marketing. $2 lc $3 299207
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702 1 $a Lowrie $b Anthony $4 edited $3 379976
702 1 $a Hemsley-Brown $b Jane $4 edited $3 379975
801 0 $a tw $b 嶺東科技大學圖書館

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