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Visual research : an introduction to research methods in graphic design
紀錄類型:
書目-語言資料,印刷品 : 單行本
副題名:
an introduction to research methods in graphic design
作者:
NobleIan,
出版地:
London
出版者:
Fairchild Books, an imprint of Bloomsbury Publishing PIc;
出版年:
c2016
版本:
Third edition.
面頁冊數:
226 pagescol. ill. : 27 cm.;
集叢名:
Required reading range
標題:
Design - Research. -
標題:
Graphic arts - Research. -
電子資源:
http://www.netread.com/jcusers2/bk1388/906/9781474232906/image/lgcover.9781474232906.jpg
摘要註:
"Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design"-- Provided by publisher.
ISBN:
978-1-4742-3290-6pbk.
Visual research : an introduction to research methods in graphic design
Noble, Ian
Visual research
: an introduction to research methods in graphic design / Ian Noble and Russell Bestley - Third edition.. - London : Fairchild Books, an imprint of Bloomsbury Publishing PIc, c2016. - 226 pages ; col. ill. ; 27 cm.. - (Required reading range).
Includes bibliographical references (page 218) and index..
ISBN 978-1-4742-3290-6
Design Graphic arts -- Research. -- Research.
Visual research : an introduction to research methods in graphic design
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"Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design"-- Provided by publisher.
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