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Creating value with big data analytics : making smarter marketing decisions

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	making smarter marketing decisions
作者:	VerhoefPeter C.,
合作者:	KoogeEdwin,
合作者:	WalkNatasha,
出版地:	London
出版者:	Routledge, Taylor & Francis Group;
出版年:	2016
面頁冊數:	xxii, 316 p.ill. : 24 cm.;
標題:	Consumer profiling. -
標題:	Big data. -
標題:	Marketing - Data processing. -
ISBN:	978-1-138-83797-3pbk.

Creating value with big data analytics : making smarter marketing decisions
Verhoef, Peter C.

Creating value with big data analytics : making smarter marketing decisions / Peter C. Verhoef, Edwin Kooge and Natasha Walk - London : Routledge, Taylor & Francis Group, 2016. - xxii, 316 p. ; ill. ; 24 cm..
Includes bibliographical references and index..
ISBN 978-1-138-83797-3
Consumer profiling.Big data.Marketing -- Data processing.

Kooge, Edwin

Creating value with big data analytics : making smarter marketing decisions
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