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Global marketing : practical insights & international analysis
Record Type:
Language materials, printed : monographic
Title Information:
practical insights & international analysis
Author:
FarrellCarlyle,
Place of Publication:
Los Angeles
Published:
SAGE;
Year of Publication:
2015
Description:
347 p.col. ill. : 27 cm.;
Subject:
Marketing - Textbooks. -
Subject:
Export marketing - Textbooks. -
ISBN:
978-1-4462-5264-2pbk.
ISBN:
1-4462-5264-7pbk.
Content Note:
Machine generated contents note: 1.Global Marketing Explained 2.The Cultural Environment 3.Economic and Financial Environments 4.Political and Legal Environments 5.Trade and Protectionism 6.Researching Global Markets 7.Selecting Foreign Markets 8.Entering Foreign Markets 9.Global Products and Services 10.Global Distribution Strategies 11.Global Pricing Strategies 12.Global Communication and Sales Strategies 13.Global Marketing Strategy and Implementation 14.The Marketing Strategies of Emerging Market MNEs 15.The Future of Global Marketing.
Global marketing : practical insights & international analysis
Farrell, Carlyle
Global marketing
: practical insights & international analysis / Carlyle Farrell - Los Angeles : SAGE, 2015. - 347 p. ; col. ill. ; 27 cm..
Machine generated contents note: 1.Global Marketing Explained.
Includes bibliographical references and index..
ISBN 978-1-4462-5264-2ISBN 1-4462-5264-7
MarketingExport marketing -- Textbooks. -- Textbooks.
Global marketing : practical insights & international analysis
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practical insights & international analysis
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Carlyle Farrell
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347 p.
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col. ill.
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27 cm.
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Includes bibliographical references and index.
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Machine generated contents note: 1.Global Marketing Explained
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2.The Cultural Environment
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3.Economic and Financial Environments
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4.Political and Legal Environments
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5.Trade and Protectionism
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6.Researching Global Markets
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7.Selecting Foreign Markets
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8.Entering Foreign Markets
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9.Global Products and Services
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10.Global Distribution Strategies
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11.Global Pricing Strategies
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12.Global Communication and Sales Strategies
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13.Global Marketing Strategy and Implementation
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14.The Marketing Strategies of Emerging Market MNEs
$a
15.The Future of Global Marketing.
606
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Marketing
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Textbooks.
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lc
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385131
606
#
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Export marketing
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Textbooks.
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lc
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385130
676
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658.84
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Farrell
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Carlyle
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387498
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tw
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嶺東科技大學圖書館
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CCR
based on 0 review(s)
ALL
總館A區6F
Items
1 records • Pages 1 •
1
Inventory Number
Location Name
Item Class
Material type
Call number
Usage Class
Loan Status
No. of reservations
Opac note
Attachments
357096
總館A區6F
一般流通
一般圖書
658.84 F245
一般使用(Normal)
On shelf
0
1 筆 • 頁數 1 •
1
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