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Kids and branding in a digital world

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	GunterBarrie,
[NT 47351] Place of Publication:	Manchester
[NT 47263] Published:	Manchester University Press;
[NT 47352] Year of Publication:	2016
[NT 47264] Description:	205 p.24 cm.;
[NT 47266] Subject:	Internet advertising and children. -
[NT 47266] Subject:	Branding (Marketing) -
[NT 47266] Subject:	Brand name products. -
[NT 50961] ISBN:	978-0-7190-9787-4bound
[NT 50961] ISBN:	0-7190-9787-8bound
[NT 60779] Content Note:	What is a brand Kids and branding Emergence of brand consciousness Children and digital branding Branding potential of online social media Brands and advergames Brands and adverworlds Regulation and control of branding to children.

Kids and branding in a digital world
Gunter, Barrie

Kids and branding in a digital world / Barrie Gunter - Manchester : Manchester University Press, 2016. - 205 p. ; 24 cm..
What is a brand.
Includes bibliographical references (p. 164-195) and index..
ISBN 978-0-7190-9787-4ISBN 0-7190-9787-8
Internet advertising and children.Branding (Marketing)Brand name products.

Kids and branding in a digital world
LDR:00810cam a2200193 450 001 319799
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010 1 $a 978-0-7190-9787-4 $b bound $d NT$2634
010 1 $a 0-7190-9787-8 $b bound $d NT$2634
100 $a 20161230d2016 y0engy50 b
101 0 $a eng
102 $a gb
105 $a y a 001yy
200 1 $a Kids and branding in a digital world $f Barrie Gunter
210 $a Manchester $d 2016 $c Manchester University Press
215 1 $a 205 p. $d 24 cm.
320 $a Includes bibliographical references (p. 164-195) and index.
327 1 $a What is a brand $a Kids and branding $a Emergence of brand consciousness $a Children and digital branding $a Branding potential of online social media $a Brands and advergames $a Brands and adverworlds $a Regulation and control of branding to children.
606 # $a Internet advertising and children. $2 lc $3 385132
606 # $a Branding (Marketing) $3 197483
606 # $a Brand name products. $3 89639
676 $a 658.827083
700 1 $a Gunter $b Barrie $3 268626
801 0 $a tw $b 嶺東科技大學圖書館

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