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Globalization of consumer markets : structures and strategies

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	structures and strategies
[NT 47354] Secondary Intellectual Responsibility:	KaynakErdener,
[NT 47354] Secondary Intellectual Responsibility:	HassanSalah S.,
[NT 47351] Place of Publication:	London
[NT 47263] Published:	Routledge;
[NT 47352] Year of Publication:	2016
[NT 47264] Description:	xxi, 333 p.ill. : 22 cm.;
[NT 47266] Subject:	International business enterprises - Management -
[NT 47266] Subject:	Export marketing - Management -
[NT 47266] Subject:	Consumer behavior. -
[NT 47266] Subject:	Advertising - Standards -
[NT 50961] ISBN:	978-1-138-99194-1pbk.

Globalization of consumer markets : structures and strategies
Globalization of consumer markets : structures and strategies / edited by Salah S. Hassan and Erdener Kaynak - London : Routledge, 2016. - xxi, 333 p. ; ill. ; 22 cm..
ISBN 978-1-138-99194-1
International business enterprisesExport marketingConsumer behavior.Advertising -- Management -- Management -- Standards

Kaynak, Erdener

Globalization of consumer markets : structures and strategies
LDR:00462nam0 2200145 450 001 319898
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100 $a 20161230d2016 m y0engy01 b
101 0 $a eng
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105 $a y z 000yy
200 1 $a Globalization of consumer markets $e structures and strategies $f edited by Salah S. Hassan and Erdener Kaynak
210 $a London $d 2016 $c Routledge
215 1 $a xxi, 333 p. $d 22 cm. $c ill.
606 # $a International business enterprises $x Management $2 lc $3 287959
606 # $a Export marketing $x Management $2 lc $3 385398
606 # $a Consumer behavior. $3 33388
606 # $a Advertising $x Standards $2 lc $3 385397
676 $a 658.848
702 1 $a Kaynak $b Erdener $4 edited $3 80148
702 1 $a Hassan $b Salah S. $4 edited $3 385396
801 0 $a tw $b 嶺東科技大學圖書館

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