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Strategic marketing planning

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	GilliganColin,
[NT 47353] Alternative Intellectual Responsibility:	WilsonR. M. S.,
[NT 47351] Place of Publication:	London
[NT 47263] Published:	Routledge;
[NT 47352] Year of Publication:	2015
[NT 50960] Edition:	2nd ed.
[NT 47264] Description:	x, 552 p.ill. : 25 cm.;
[NT 47266] Subject:	Marketing - Management -
[NT 47266] Subject:	Marketing - Planning -
[NT 50961] ISBN:	978-1-138-13395-2bound

Strategic marketing planning
Gilligan, Colin

Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson - 2nd ed.. - London : Routledge, 2015. - x, 552 p. ; ill. ; 25 cm..
Includes bibliographical references and index..
ISBN 978-1-138-13395-2
MarketingMarketing -- Management -- Planning

Wilson, R. M. S.

Strategic marketing planning
LDR:00539nam0 2200181 450 001 319909
005 20151103170300.0
010 1 $a 978-1-138-13395-2 $b bound $d NT$3409
100 $a 20161230d2015 m y0engy01 b
101 0 $a eng
102 $a gb
105 $a y a 001yy
200 1 $a Strategic marketing planning $f Colin Gilligan and Richard M.S. Wilson
205 $a 2nd ed.
210 $a London $d 2015 $c Routledge
215 1 $a x, 552 p. $d 25 cm. $c ill.
320 $a Includes bibliographical references and index.
606 # $a Marketing $x Management $2 lc $3 283306
606 # $a Marketing $x Planning $2 lc $3 288010
676 $a 658.802
700 1 $a Gilligan $b Colin $3 136563
701 0 $a Wilson $b R. M. S. $g Richard Malcolm Sano $3 379636
801 0 $a tw $b 嶺東科技大學圖書館

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