| 內容註: |
Part 1. Strategy and the tourism, hospitality and events' contexts. Introduction Strategy and strategic objectives for tourism, hospitality and event organisations Introduction to strategy for travel, tourism and hospitality Part 2. Analysing the internal environment. Introduction Tourism, hospitality and event organisations : the operational context: competencies, resources and competitive advantage Tourism, hospitality and event organisations : the human resources context Tourism, hospitality and event organisations : the financial context Tourism, hospitality and event organisations : the products and markets context Part 3. Analysing the external environment. Introduction The external environment for travel, tourism and hospitality organisations : the macro context The external environment for travel, tourism and hospitality organisations : the micro context SWOT analysis Part 4. Strategic Selection. Introduction Competitive strategy and strategic direction for tourism hospitality and event organisations Strategic methods of development for travel, tourism and hospitality Strategic evaluation and selection Part 5. Strategic implementation and strategy in theory and practice. Introduction Strategic implementation for tourism, hospitality and events International and global strategies for tourism, hospitality and events Strategy and the tourism, hospitality and events, theory and practice Part 5. Case analysis for tourism, hospitality and events: Case analysis. Case 1. Strategic alliances in the airline industry Case 2. Tourism Queensland: strategic positioning and promotion Case 3. Ryanair: evolution of competitive strategy Case 4. Hyatt hotels: a family firm goes for growth Case 5. Days Inn: franchising hospitality assets in China Case 6. Reed Exhibitions, the world's leading events organizer Case 7. Thomas Cook: turnaround for an historic travel brand |