嶺東科技大學 |

[NT 42591] Language: 簡体中文

[NT 5635] Back

[NT 59884] Switch To: [NT 5556] Labeled | [NT 5559] MARC Mode | [NT 33762] ISBD

Marketing management and communications in the public sector

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	PasquierMartial,
[NT 47354] Secondary Intellectual Responsibility:	VilleneuveJean-Patrick,
[NT 47351] Place of Publication:	Abingdon, Oxon
[NT 47263] Published:	Routledge;
[NT 47352] Year of Publication:	2018.
[NT 50960] Edition:	Second ed.
[NT 47264] Description:	x, 264 p.24 cm.;
[NT 47298] Series:	Routledge masters in public management
[NT 47266] Subject:	Government publicity. -
[NT 47266] Subject:	Communication in public administration. -
[NT 47265] Notes:	Revised edition of the authors' Marketing management and communications in the public sector, 2012.
[NT 50961] ISBN:	9781138655805
[NT 50961] ISBN:	1138655791
[NT 50961] ISBN:	1138655805
[NT 50961] ISBN:	9781138655799
[NT 60779] Content Note:	Public management and marketing Marketing and public marketing Basic marketing concepts Marketing information research Marketing strategy Marketing instruments Publiccommunications ¿ an introduction Communications models and strategies Communications instruments Communication control Crisis communication Appendix: A case study Index.

Marketing management and communications in the public sector
Pasquier, Martial

Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve. - Second ed.. - Abingdon, Oxon : Routledge, 2018.. - x, 264 p. ; 24 cm.. - (Routledge masters in public management).
Public management and marketing.
Revised edition of the authors' Marketing management and communications in the public sector, 2012..
Includes bibliographical references and index..
ISBN 9781138655805ISBN 1138655791ISBN 1138655805ISBN 9781138655799
Government publicity.Communication in public administration.

Villeneuve, Jean-Patrick

Marketing management and communications in the public sector
LDR:01439nam a2200325 450 001 326500
005 20180319035429.0
009 a(OCoLC)974912643
009 ocn974912643
010 1 $a 9781138655805
010 1 $a 1138655791
010 1 $a 1138655805
010 1 $a 9781138655799
010 1 $z 9781315622309
020 $b 2017000645
042 $a pcc
100 $a 20180322d20182018u y0engy01 b
102 $a gb
105 $a a a 001yy
200 1 $a Marketing management and communications in the public sector $f Martial Pasquier and Jean-Patrick Villeneuve.
205 $a Second ed.
210 $a Abingdon, Oxon $a New York, NY $d 2018. $c Routledge
215 1 $a x, 264 p. $d 24 cm.
225 2 $a Routledge masters in public management
300 $a Revised edition of the authors' Marketing management and communications in the public sector, 2012.
320 $a Includes bibliographical references and index.
327 1 $a Public management and marketing $a Marketing and public marketing $a Basic marketing concepts $a Marketing information research $a Marketing strategy $a Marketing instruments $a Publiccommunications ¿ an introduction $a Communications models and strategies $a Communications instruments $a Communication control $a Crisis communication $a Appendix: A case study $a Index.
410 0 $1 2001 $a Routledge masters in public management series.
410 0 $1 2001 $a Routledge masters in public management
606 $a Government publicity. $2 lc $3 393603
606 $a Communication in public administration. $2 lc $3 393602
676 $a 352.7/48 $v 23
680 $a JF1525.P8 $b P37 2018
700 1 $a Pasquier $b Martial $4 author. $3 393600
702 1 $a Villeneuve $b Jean-Patrick $4 author. $3 393601