| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 作者: |
PeglerMartin M., |
| 合作者: |
KongAnne, |
| 出版地: |
New York City |
| 出版者: |
Bloomsbury/ Fairchild Books, An imprint of Bloomsbury Publishing Inc.; |
| 出版年: |
2018 |
| 版本: |
7th ed. |
| 面頁冊數: |
xiii, 402 p.col. ill. : 28 cm.; |
| 標題: |
Display of merchandise. - |
| 附註: |
Revised edition of Visual merchandising and display, c2012. |
| ISBN: |
978-1-5013-1529-9pbk. |
| 內容註: |
Machine generated contents note Preface Part One: Getting Started-Visual Merchandising and Display Basics 1. Why Do We Display 2. Color and Texture 3. Line and Composition 4. Light and Lighting 5. Types of Display and Display Settings Part Two: Where to Display 6. The Exterior of the Store 7. Display Window Construction 8. Store Interiors Part Three: What to Use for Successful Displays 9. Mannequin and Alternatives to the Mannequin 10. Dressing the Three-Dimensional Form 11. Fixtures 12. Visual Merchandising and Dressing Fixtures 13. Modular Fixtures and Systems in Store Planning 14. Furniture as Props Part Four: Visual Merchandising and Display Techniques 15. Attention-Getting Devices 16. Familiar Symbols 17. Masking and Proscenia 18. Sale Ideas 19. Fashion Accessories 20. Home Fashions, Hard Goods, and Food Displays 21. Graphics and Signage Part Five:Visual Merchandising and Planning 22. Visual Merchandise Planning 23. Setting Up a Display Shop 24. Store Planning and Design 25. Visual Merchandising and the Changing Face of Retail Part Six: Related Areas of Visual Merchandising and Display 26. Point-of-Purchase Display 27. Exhibit and Trade Show Design-Industrial Display 28. Fashion Shows 29. Trade Organizations and Sources 30. Career Opportunities in Visual Merchandising Glossary Retailers Index Subject Index. |