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Questionnaire design : how to plan, structure and write survey material for effective market research

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how to plan, structure and write survey material for effective market research
作者:	BraceIan, 1949-
出版地:	London
出版者:	KoganPage;
出版年:	2018
版本:	4th ed.
面頁冊數:	viii, 382 p.ill. : 24 cm.;
集叢名:	Market research in practice
標題:	Marketing research - Methodology. -
標題:	Questionnaires - Design. -
ISBN:	0-7494-8197-8pbk.
ISBN:	978-0-7494-8197-1pbk.

Questionnaire design : how to plan, structure and write survey material for effective market research
Brace, Ian

Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace - 4th ed.. - London : KoganPage, 2018. - viii, 382 p. ; ill. ; 24 cm.. - (Market research in practice).
Includes bibliographical references and index..
ISBN 0-7494-8197-8ISBN 978-0-7494-8197-1
Marketing researchQuestionnaires -- Methodology. -- Design.

Questionnaire design : how to plan, structure and write survey material for effective market research
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