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Brand management : co-creating meaningful brands

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	co-creating meaningful brands
[NT 47261] Author:	BeverlandMichael,
[NT 47351] Place of Publication:	Los Angeles
[NT 47263] Published:	SAGE;
[NT 47352] Year of Publication:	2018
[NT 47264] Description:	xvi, 400 p.col. ill. : 24 cm.;
[NT 47266] Subject:	Branding (Marketing) -
[NT 50961] ISBN:	1-4739-5198-4pbk.
[NT 50961] ISBN:	978-1-4739-5198-3pbk.

Brand management : co-creating meaningful brands
Beverland, Michael

Brand management : co-creating meaningful brands / Michael Beverland - Los Angeles : SAGE, 2018. - xvi, 400 p. ; col. ill. ; 24 cm..
Includes bibliographical references (p. 371-385) and index..
ISBN 1-4739-5198-4ISBN 978-1-4739-5198-3
Branding (Marketing)

Brand management : co-creating meaningful brands
LDR:00582cam a2200181 4500 001 330515
005 20180412101546.0
010 1 $a 1-4739-5198-4 $b pbk. $d NT$1797
010 1 $a 978-1-4739-5198-3 $b pbk. $d NT$1797
100 $a 20181127d m y0chib
101 0 $a eng
102 $a gb
105 $a a a 001yy
200 1 $a Brand management $e co-creating meaningful brands $f Michael Beverland
210 $a Los Angeles $d 2018 $c SAGE
215 1 $a xvi, 400 p. $c col. ill. $d 24 cm.
320 $a Includes bibliographical references (p. 371-385) and index.
606 # $a Branding (Marketing) $3 197483
676 $a 658.827
700 1 $a Beverland $b Michael $3 400937
801 0 $a tw $b 嶺東科技大學圖書館

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