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Consumer expectations : = micro foundations and macro impact /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Consumer expectations :/ Richard Thomas Curtin.
其他題名:	micro foundations and macro impact /
作者:	Curtin, Richard Thomas.
出版者:	New York :Cambridge University Press, : 2019.,
面頁冊數:	pages cm
標題:	Marketing. -
ISBN:	9780521181136 (paperback)

Consumer expectations : = micro foundations and macro impact /
Curtin, Richard Thomas.

Consumer expectations :micro foundations and macro impact /Richard Thomas Curtin. - New York :Cambridge University Press,2019. - pages cm

"Expected outcomes offer no new information. Results that are unexpected challenge orthodox views. While most discrepancies are resolved upon detailed examination, the few that remain have the potential to lead to a new understanding of human behavior. Over the past four decades, I have held a unique position that has allowed me to directly observe how people form and act on their economic expectations as the director of the University of Michigan's consumer sentiment surveys. I initially resisted the startling implications of my observations as they were in inconsistent with accepted theories in economics and psychology"--

ISBN: 9780521181136 (paperback)

LCCN: 2018039109Subjects--Topical Terms:

225371
Marketing.

LC Class. No.: HF5415.32 / .C86 2019

Dewey Class. No.: 658.8/342

Consumer expectations : = micro foundations and macro impact /
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020 $a 9780521181136 (paperback)
020 $a 9781107004696 (hardback)
035 $a 20644101
040 $a DLC $b eng $e rda $c DLC
050 0 0 $a HF5415.32 $b .C86 2019
082 0 0 $a 658.8/342 $2 23
084 $a BUS069000 $2 bisacsh
100 1 $a Curtin, Richard Thomas. $3 403979
245 1 0 $a Consumer expectations : $b micro foundations and macro impact / $c Richard Thomas Curtin.
260 $a New York : $c 2019. $b Cambridge University Press,
300 $a pages cm
520 $a "Expected outcomes offer no new information. Results that are unexpected challenge orthodox views. While most discrepancies are resolved upon detailed examination, the few that remain have the potential to lead to a new understanding of human behavior. Over the past four decades, I have held a unique position that has allowed me to directly observe how people form and act on their economic expectations as the director of the University of Michigan's consumer sentiment surveys. I initially resisted the startling implications of my observations as they were in inconsistent with accepted theories in economics and psychology"-- $c Provided by publisher.
650 0 $a Marketing. $3 225371
650 0 $a Consumers. $3 403980
650 0 $a Consumer behavior. $3 265429

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