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Political marketing : principles and applications

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	principles and applications
作者:	Lees-MarshmentJennifer ... [et al.],
出版地:	London
出版者:	Routledge;
出版年:	c2019
版本:	Third ed., Revised. ed.
面頁冊數:	xviii, 266 p.ill. : 26 cm.;
標題:	Political campaigns. -
標題:	Marketing - Political aspects. -
標題:	Campaign management. -
附註:	"Second edition published by Routledge 2014"--T.p. verso.
ISBN:	978-0-8153-5320-1bound

Political marketing : principles and applications
Lees-Marshment, Jennifer ... [et al.]

Political marketing : principles and applications / Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld and André Turcotte. - Third ed., Revised. ed.. - London : Routledge, c2019. - xviii, 266 p. ; ill. ; 26 cm..
"Second edition published by Routledge 2014"--T.p. verso..
Includes bibliographical references and index..
ISBN 978-0-8153-5320-1
Political campaigns.MarketingCampaign management. -- Political aspects.

Political marketing : principles and applications
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200 1 $a Political marketing $e principles and applications $f Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld and André Turcotte.
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210 $a London $d c2019 $c Routledge
215 1 $a xviii, 266 p. $c ill. $d 26 cm.
300 $a "Second edition published by Routledge 2014"--T.p. verso.
320 $a Includes bibliographical references and index.
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606 # $a Marketing $x Political aspects. $3 306528
606 # $a Campaign management. $3 306527
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801 0 $a tw $b 嶺東科技大學圖書館

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