| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 副題名: |
theory development, empirical approaches and philosophy of science considerations |
| 作者: |
EisendMartin, |
| 合作者: |
KussAlfred, |
| 出版地: |
Cham, Switzerland |
| 出版者: |
Springer; |
| 出版年: |
c2019 |
| 面頁冊數: |
ix, 238 p.ill. : 25 cm. ; |
| 標題: |
Marketing research - Methodology - |
| 附註: |
Adaptation from the German language edition: Grundlagen empirischer Forschung : zur Methodologie in der Betriebswirtschaftslehre by Martin Eisend and Alfred Kuss |
| ISBN: |
3-030-10793-0bound |
| ISBN: |
978-3-030-10793-2bound |