| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 作者: |
KaserKen, |
| 合作者: |
OelkersDotty Boen, |
| 出版地: |
Boston |
| 出版者: |
Cengage Learning; |
| 出版年: |
c2019 |
| 版本: |
4e, Precisions Exam ed. |
| 面頁冊數: |
ix, 440 p.col. ill. : 29 cm.; |
| 標題: |
Sports - Marketing. - |
| 標題: |
Sports administration. - |
| 標題: |
Mass media - Handbooks, manuals, etc - |
| 標題: |
Mass media - Handbooks, manuals, etc - |
| 標題: |
Mass media - Textbooks - |
| 標題: |
Sports - Handbooks, manuals, etc - |
| 標題: |
Sports - Handbooks, manuals, etc - |
| 標題: |
Sports - Textbooks - |
| 標題: |
Sports administration - Handbooks, manuals, etc - |
| 標題: |
Mass media - Economic aspects. - |
| 標題: |
Mass media - Marketing. - |
| 標題: |
Sports - Economic aspects. - |
| 摘要註: |
Popular sports and entertainment topics continue to be thefoundation for teaching marketing concepts in this expanded, updated edition. Throughout the book, each marketing function is highlighted with an icon to indicatehow it is used in the marketing process. The text addresses current trends in social media as it relates to promotion, and also covers math functions that would be needed in marketing |
| ISBN: |
1-337-90402-3bound |
| ISBN: |
978-1-337-90402-5bound |
| 內容註: |
What is sports and entertainment marketing? -- Putting thecustomer first -- Sports and entertainment means business -- The wide world of sports and entertainment -- Marketing-information management -- The product is sports and entertainment -- Managing the channels -- The economics ofsupply and demand -- Sports and entertainment promotion --Promotional planning -- Selling sports and entertainment -- The marketing game plan -- Sports and entertainment legal issues -- Business ownership and leadership -- Scoring a career |