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Strategic sport communication

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	PedersenPaul Mark. ... [et al.],
[NT 47351] Place of Publication:	Champaign, IL
[NT 47263] Published:	Human Kinetics;
[NT 47352] Year of Publication:	2021
[NT 50960] Edition:	3rd ed.
[NT 47264] Description:	xi, 460 p.ill. : 28 cm.;
[NT 47266] Subject:	Communication in sports. -
[NT 47266] Subject:	Sports administration. -
[NT 51398] Summary:	"This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--Provided by publisher.
[NT 50961] ISBN:	978-1-4925-9449-9pbk.

Strategic sport communication
Pedersen, Paul Mark. ... [et al.]

Strategic sport communication / Paul M. Pedersen, PhD, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin - 3rd ed.. - Champaign, IL : Human Kinetics, 2021. - xi, 460 p. ; ill. ; 28 cm..
Includes bibliographical references (p.405-449) and index..
ISBN 978-1-4925-9449-9
Communication in sports.Sports administration.

Strategic sport communication
LDR:00925cam a22001932 450 001 338080
005 20201120110448.0
010 1 $a 978-1-4925-9449-9 $b pbk. $d NT$2642
100 $a 20201123d2021 u y0engy50 b
101 0 $a eng
102 $a us
105 $a a a 001yy
200 1 $a Strategic sport communication $f Paul M. Pedersen, PhD, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin
205 $a 3rd ed.
210 $a Champaign, IL $d 2021 $c Human Kinetics
215 1 $a xi, 460 p. $c ill. $d 28 cm.
320 $a Includes bibliographical references (p.405-449) and index.
330 $a "This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--Provided by publisher.
606 # $a Communication in sports. $3 258316
606 # $a Sports administration. $3 166684
676 $a 796.069
700 1 $a Pedersen $b Paul Mark. ... [et al.] $3 409179
801 0 $a tw $b 嶺東科技大學圖書館

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