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Direct, digital & data-driven marketing

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	SpillerLisa,
[NT 47351] Place of Publication:	Los Angeles
[NT 47263] Published:	SAGE;
[NT 47352] Year of Publication:	2020
[NT 50960] Edition:	5th ed.
[NT 47264] Description:	xxviii, 752 p.ill. : 25 cm.;
[NT 47266] Subject:	Direct marketing. -
[NT 50961] ISBN:	978-1-5297-0817-2pbk.

Direct, digital & data-driven marketing
Spiller, Lisa

Direct, digital & data-driven marketing / Lisa Spiller - 5th ed.. - Los Angeles : SAGE, 2020. - xxviii, 752 p. ; ill. ; 25 cm..
Includes bibliographical references and index..
ISBN 978-1-5297-0817-2
Direct marketing.

Direct, digital & data-driven marketing
LDR:00533pam0 2200181 450 001 338100
005 20200306211716.0
010 1 $a 978-1-5297-0817-2 $b pbk. $d NT$1688
100 $a 20201127d2020 m y0engy01 b
101 0 $a eng
102 $a us
105 $a a z 000yy
200 1 $a Direct, digital & data-driven marketing $f Lisa Spiller
205 $a 5th ed.
210 $a Los Angeles $d 2020 $c SAGE
215 1 $a xxviii, 752 p. $c ill. $d 25 cm.
320 $a Includes bibliographical references and index.
606 # $a Direct marketing. $3 33391
676 $a 658.872
700 1 $a Spiller $b Lisa $3 409190
801 0 $a tw $b 嶺東科技大學圖書館

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