| [NT 42944] Record Type: |
[NT 1579] Language materials, printed
: [NT 40817] monographic
|
| [NT 47348] Title Information: |
choose the right colors for your package |
| [NT 47354] Secondary Intellectual Responsibility: |
LinShijian, |
| [NT 47351] Place of Publication: |
Hong Kong |
| [NT 47263] Published: |
SendPoints; |
| [NT 47352] Year of Publication: |
c2019 |
| [NT 47264] Description: |
255 pagesillustrations (color) : 29 cm.; |
| [NT 47266] Subject: |
Packaging - Design - |
| [NT 47266] Subject: |
Color - Psychological aspects - |
| [NT 51398] Summary: |
"Power up your packaging design with colors! The red and yellow McDonald's, the Tiffany Blue, the blue and yellow IKEA, the Coca Cola Red, etc., a number of world famous brands have successfully developed their own color system for their brand identity, including packaging and storefront, making a strong impression on consumers. Color has become a more powerful marketing tool than ever. It stimulates buying and infuses enduring vigor into the packaging. This book reveals the secrets of commercially successful packaging colors. It introduces color psychology and marketing strategies of colors using accessible language and vivid illustration; deeply analyses the combination of color and marketing in packaging via case studies; and showcases packaging designs worldwide with excellent color matching, revealing their design concepts and approaches."--from the publisher |
| [NT 50961] ISBN: |
978-988-79283-8-6bound |
| [NT 50961] ISBN: |
988-79283-8-0bound |
| [NT 60779] Content Note: |
Color Psychology. Perceptual and emotional effects of color. Red ; Orange ; Yellow ; Green ; Blue ; Purple ; White ; Gray ; Black -- Tonal effects of color -- Synesthetic effects of color. Temperature ; Distance ; Weight ; Taste -- Functions of Color in Packaging Design. Building brand image. Applications of hue in branding -- Conveying product information -- Attraction target customers. Occupational hierarchy ; Gender ; Age ; Country and region -- Color Matching in Packaging. Color contrast. The cold-warm contrast ; Hue contrast ; Lightness contrast ; Saturation contrast ; The contrast of extension ; The contrast of solid and multiple colors ; The contrast between achromatic and chromatic colors -- Color coordination. Uniform or analogous color schemes ; Analogous color schemes ; Separating color schemes ; Monochromatic color scheme -- Projects |