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Data analytics in marketing, entrepreneurship, and innovation

紀錄類型:	書目-語言資料,印刷品 : 單行本
其他作者:	KehalMounir,
其他作者:	El AlfyShahira,
出版地:	Boca Raton, FL
出版者:	CRC Press;
出版年:	2021
面頁冊數:	181 p.ill. : 24 cm.;
集叢名:	Data analytics applications
標題:	Marketing - Data processing. -
標題:	Entrepreneurship - Data processing. -
標題:	Business intelligence - Data processing. -
附註:	Mounir Kehal teaches and researches business analytics at the Higher Colleges of Technology, Dubai.Prior to which he was associate professor of management information systens anddean at the College of Business Administration,American University in the Emirates, Dubai.Shahira El Alfy, DBA, PHD Ed, FHEA, ECBA is an Assistant Professor at the Higher Colleges of Technology, Dubai.
摘要註:	Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: Business analytics Applying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analytics Developing new products Technopreneurship Disruptive versus incremental innovation The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunitiesto developnew products and services,and improveexisting methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.
ISBN:	978-0-367-18483-4bound

Data analytics in marketing, entrepreneurship, and innovation
Data analytics in marketing, entrepreneurship, and innovation / edited by Mounir Kehal and Shahira El Alfy - Boca Raton, FL : CRC Press, 2021. - 181 p. ; ill. ; 24 cm.. - (Data analytics applications).
Mounir Kehal teaches and researches business analytics at the Higher Colleges of Technology, Dubai.Prior to which he was associate professor of management information systens anddean at the College of Business Administration,American University in the Emirates, Dubai.Shahira El Alfy, DBA, PHD Ed, FHEA, ECBA is an Assistant Professor at the Higher Colleges of Technology, Dubai..
Includes bibliographical references and index..
ISBN 978-0-367-18483-4
MarketingEntrepreneurshipBusiness intelligence -- Data processing. -- Data processing. -- Data processing.

Kehal, Mounir

Data analytics in marketing, entrepreneurship, and innovation
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320 $a Includes bibliographical references and index.
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