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Luxury and fashion marketing : the global perspective

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	the global perspective
[NT 47261] Author:	SinghSatyendra, 1966-
[NT 47351] Place of Publication:	New York, NY
[NT 47263] Published:	Routledge;
[NT 47352] Year of Publication:	2021.
[NT 47264] Description:	p. cm.
[NT 47298] Series:	Routledge studies in marketing
[NT 47266] Subject:	Branding (Marketing) -
[NT 47266] Subject:	Fashion merchandising. -
[NT 47266] Subject:	Luxuries - Marketing. -
[NT 51398] Summary:	"The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates the regional subtle nuances into luxury and fashion marketing. Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to a superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment and beachwear, and case studies on luxury brands and emerging markets. Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to ordinary in the global context. Each chapter has to-do activities, making the book an essential reading for students, trainers and practitioners interested in luxury and fashion marketing and management"--Provided by publisher.
[NT 50961] ISBN:	9781138576438
[NT 50961] ISBN:	9781351269605

Luxury and fashion marketing : the global perspective
Singh, Satyendra

Luxury and fashion marketing : the global perspective / Satyendra Singh. - New York, NY : Routledge, 2021.. - p. cm.. - (Routledge studies in marketing).
Includes bibliographical references and index..
ISBN 9781138576438ISBN 9781351269605
Branding (Marketing)Fashion merchandising.Luxuries -- Marketing.

Luxury and fashion marketing : the global perspective
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320 $a Includes bibliographical references and index.
330 $a "The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates the regional subtle nuances into luxury and fashion marketing. Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to a superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment and beachwear, and case studies on luxury brands and emerging markets. Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to ordinary in the global context. Each chapter has to-do activities, making the book an essential reading for students, trainers and practitioners interested in luxury and fashion marketing and management"--Provided by publisher.
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