嶺東科技大學 |

登入

回首頁

Reputation management : the key to successful public relations and corporate communication

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	the key to successful public relations and corporate communication
作者:	DoorleyJohn,
合作者:	GarciaHelio Fred,
出版地:	New York, NY
出版者:	Routledge;
出版年:	2021
版本:	4th ed.
面頁冊數:	xxxiv, 438 p. ill. : 26 cm.;
標題:	Public relations. -
標題:	Communication in organizations. -
摘要註:	"Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation"--Provided by publisher.
ISBN:	978-0-8153-7697-2pbk.
內容註:	Reputation management ; Ethics and communication ; Media relations / John Doorley, Helio Fred Garcia, and J. Peter Donald Social media / by Deirdre Breakenridge Organizational communication / Jeff Grimshaw, Tanya Mann, and Lynne Viscio Government relations / Ed Ingle Community & global relations ; Investor relations / Eugene L. Donati Integrated communication / Tim P. McMahon Issues management ; Crisis communication ; Corporate responsibility / Anthony P. Ewing Public relations consulting / Louis Capozzi Challenges and opportunities in corporate and organizational communication.

Reputation management : the key to successful public relations and corporate communication
Doorley, John

Reputation management : the key to successful public relations and corporate communication / John Doorley and Helio Fred Garcia. - 4th ed.. - New York, NY : Routledge, 2021. - xxxiv, 438 p. ; ill. ; 26 cm..
Reputation management ; Ethics and communication ; Media relations / John Doorley, Helio Fred Garcia, and J. Peter Donald.
Includes bibliographical references and index..
ISBN 978-0-8153-7697-2
Public relations.Communication in organizations.

Garcia, Helio Fred

Reputation management : the key to successful public relations and corporate communication
LDR:02468cam a22002052 450 001 340721
005 20210507142942.0
010 1 $a 978-0-8153-7697-2 $b pbk. $d NT$2707
100 $a 20210615d2021 u y0engy50 b
101 0 $a eng
102 $a us
105 $a y a 001yy
200 1 $a Reputation management $e the key to successful public relations and corporate communication $f John Doorley and Helio Fred Garcia.
205 $a 4th ed.
210 $a New York, NY $d 2021 $c Routledge
215 1 $a xxxiv, 438 p. $c ill. $d 26 cm.
320 $a Includes bibliographical references and index.
327 1 $a Reputation management ; Ethics and communication ; Media relations / John Doorley, Helio Fred Garcia, and J. Peter Donald $a Social media / by Deirdre Breakenridge $a Organizational communication / Jeff Grimshaw, Tanya Mann, and Lynne Viscio $a Government relations / Ed Ingle $a Community & global relations ; Investor relations / Eugene L. Donati $a Integrated communication / Tim P. McMahon $a Issues management ; Crisis communication ; Corporate responsibility / Anthony P. Ewing $a Public relations consulting / Louis Capozzi $a Challenges and opportunities in corporate and organizational communication.
330 $a "Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation"--Provided by publisher.
606 # $a Public relations. $3 52901
606 # $a Communication in organizations. $3 82316
676 $a 659.2
700 1 $a Doorley $b John $3 412955
701 0 $a Garcia $b Helio Fred $3 412956
801 0 $a tw $b 嶺東科技大學圖書館