• Cross-cultural management : with insights from brain Science
  • Record Type: Language materials, printed : monographic
    Title Information: with insights from brain Science
    Author: Ngyuen-Phuong-MaiMai, 1976-
    Place of Publication: New York
    Published: Routledge Taylor & Francis Group;
    Year of Publication: 2020
    Description: xviii, 337 p.ill. : 26 cm.;
    Series: Routledge International Business Studies
    Subject: Diversity in the workplace. -
    Subject: Personnel management. -
    Subject: Intercultural communication. -
    ISBN: 978-1-138-30466-6pbk.
    Content Note: Globalization: evolutionary roots and contemporary version The driving forces of diversity The tree of culture, evolutionary and practical The dynamics of culture Fear-free cross-cultural management Think global, plan local, act individual Change management: creating culture and evolving yourself Bias management Diversity management Cross-cultural motivation Cross-cultural leadership Cross-cultural business communication Cross-cultural negotiation Cross-cultural marketing Discussion cases Problem-solving cases Index.
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