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Marketing strategy for the creative and cultural industries

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	KolbBonita M.,
[NT 47351] Place of Publication:	Abingdon, Oxon
[NT 47263] Published:	Routledge;
[NT 47352] Year of Publication:	2021
[NT 50960] Edition:	2nd ed.
[NT 47264] Description:	vii, 324 p.24 cm.;
[NT 47298] Series:	Mastering management in the creative and cultural industries
[NT 47266] Subject:	Performing arts - Marketing -
[NT 47266] Subject:	Cultural industries - Management -
[NT 47266] Subject:	Arts - Marketing -
[NT 51398] Summary:	"Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: taking a strategic approach to developing marketing plans bringing together strategic planning, market research, goal setting, and marketing theory and practice explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed ed. is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide"-- Provided by publisher
[NT 50961] ISBN:	978-0-367-41977-6pbk.

Marketing strategy for the creative and cultural industries
Kolb, Bonita M.

Marketing strategy for the creative and cultural industries / Bonita M. Kolb - 2nd ed.. - Abingdon, Oxon : Routledge, 2021. - vii, 324 p. ; 24 cm.. - (Mastering management in the creative and cultural industries).
Includes bibliographical references and index..
ISBN 978-0-367-41977-6
Performing artsCultural industriesArts -- Marketing -- Management -- Marketing

Marketing strategy for the creative and cultural industries
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801 0 $a tw $b 嶺東科技大學圖書館