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Absolute essentials of digital marketing

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	CharlesworthAlan, 1956-
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	Routledge;
[NT 47352] Year of Publication:	2021
[NT 47264] Description:	101 p.ill. : 23 cm.;
[NT 47298] Series:	Absolute essentials of business and economics
[NT 47266] Subject:	Internet marketing. -
[NT 51398] Summary:	"This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, the book can be used as either a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities"-- Provided by publisher
[NT 50961] ISBN:	978-0-367-85920-6bound

Absolute essentials of digital marketing
Charlesworth, Alan

Absolute essentials of digital marketing / Alan Charlesworth - New York : Routledge, 2021. - 101 p. ; ill. ; 23 cm.. - (Absolute essentials of business and economics).
Includes bibliographical references and index..
ISBN 978-0-367-85920-6
Internet marketing.

Absolute essentials of digital marketing
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200 1 $a Absolute essentials of digital marketing $f Alan Charlesworth
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225 2 # $a Absolute essentials of business and economics
320 $a Includes bibliographical references and index.
330 $a "This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, the book can be used as either a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities"-- Provided by publisher
606 # $a Internet marketing. $3 61387
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700 1 $a Charlesworth $b Alan $f 1956- $3 414875
801 0 $a tw $b 嶺東科技大學圖書館