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[NT 33762] ISBD
Business acumen for strategic communicators : a primer
[NT 42944] Record Type:
[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:
a primer
[NT 47261] Author:
RagasMatthew W., 1977-
[NT 47353] Alternative Intellectual Responsibility:
CulpRon, 1947-
[NT 47351] Place of Publication:
Bingley, UK
[NT 47263] Published:
Emerald Publishing;
[NT 47352] Year of Publication:
2021
[NT 47264] Description:
xxiv, 308 p.ill. : 23 cm.;
[NT 47266] Subject:
Business communication. -
[NT 47266] Subject:
Success in business. -
[NT 51398] Summary:
Business acumen has emerged as a critical competency for communicators.But if you're a public relations, advertising or communication professionalthat didn't go to business school, how can you make sure you have theabilities and skills to evolve along with your role?Business Acumen forStrategic Communicatorsis the book for you.
[NT 50961] ISBN:
1-83867-662-7pbk.
[NT 50961] ISBN:
978-1-83867-662-9pbk.
Business acumen for strategic communicators : a primer
Ragas, Matthew W.
Business acumen for strategic communicators
: a primer / by MatthewW. Ragas and Ron Culp - Bingley, UK : Emerald Publishing, 2021. - xxiv, 308 p. ; ill. ; 23 cm..
Includes bibliographical references (p. 257-291) and index..
ISBN 1-83867-662-7ISBN 978-1-83867-662-9
Business communication.Success in business.
Culp, Ron
Business acumen for strategic communicators : a primer
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Business acumen has emerged as a critical competency for communicators.But if you're a public relations, advertising or communication professionalthat didn't go to business school, how can you make sure you have theabilities and skills to evolve along with your role?Business Acumen forStrategic Communicatorsis the book for you.
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