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Brand management : co-creating meaningful brands

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	co-creating meaningful brands
[NT 47261] Author:	BeverlandMichael,
[NT 47351] Place of Publication:	Los Angeles
[NT 47263] Published:	SAGE;
[NT 47352] Year of Publication:	c2021
[NT 50960] Edition:	2nd ed.
[NT 47264] Description:	xx, 410 p.col. ill. : 24 cm.;
[NT 47266] Subject:	Brand name products. -
[NT 47266] Subject:	Branding (Marketing) -
[NT 47265] Notes:	Previous edition: 2018.
[NT 50961] ISBN:	1-5297-2012-5pbk.
[NT 50961] ISBN:	978-1-5297-2012-9pbk.

Brand management : co-creating meaningful brands
Beverland, Michael

Brand management : co-creating meaningful brands / Michael Beverland - 2nd ed.. - Los Angeles : SAGE, c2021. - xx, 410 p. ; col. ill. ; 24 cm..
Previous edition: 2018..
Includes bibliographical references (p. [375]-396) and index..
ISBN 1-5297-2012-5ISBN 978-1-5297-2012-9
Brand name products.Branding (Marketing)

Brand management : co-creating meaningful brands
LDR:00649nam a2200205 4500 001 342491
005 20211115045312.0
010 1 $a 1-5297-2012-5 $b pbk. $d NT$1686
010 1 $a 978-1-5297-2012-9 $b pbk. $d NT$1686
100 $a 20211116d2021 m y0chib
101 0 $a eng
102 $a cau
105 $a a a 001yy
200 1 $a Brand management $e co-creating meaningful brands $f Michael Beverland
205 $a 2nd ed.
210 $a Los Angeles $d c2021 $c SAGE
215 1 $a xx, 410 p. $c col. ill. $d 24 cm.
300 $a Previous edition: 2018.
320 $a Includes bibliographical references (p. [375]-396) and index.
606 # $a Brand name products. $3 89639
606 # $a Branding (Marketing) $3 197483
676 $a 658.827
700 1 $a Beverland $b Michael $3 400937
801 0 $a tw $b 嶺東科技大學圖書館

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