| 摘要註: |
"Services Marketing: People, Technology, Strategy is the ninth editionof the globally leading textbook for Services Marketing by Jochen Wirtz andChristopher Lovelock, extensively updated to feature the latest academicresearch, industry trends, new technologies such as artificial intelligenceand robotics, and new business models including peer-to-peer sharingplatforms. This textbook takes on a strong managerial approach presentedthrough a coherent and progressive pedagogical framework rooted in solidacademic research. Featuring cases and examples from all over the world,Services Marketing: People, Technology, Strategy is suitable for studentswho want to gain a wider managerial view of Services Marketing"-- |