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Covid-19, technology and marketing : moving forward and the new normal

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	moving forward and the new normal
其他作者:	RattenVanessa,
其他作者:	ThaichonPark,
出版地:	Singapore
出版者:	Palgrave Macmillan;
出版年:	2021
面頁冊數:	xiv, 161 p.ill. : 22 cm.;
標題:	COVID-19 (Disease) - Economic aspects. -
標題:	Marketing - Management. -
標題:	Marketing - Technological innovations. -
附註:	Available to OhioLINK libraries
摘要註:	This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19. Vanessa Ratten isAssociate Professor at the La Trobe University, Australia.She is the Programme Coordinator of the Entrepreneurship and Innovation degrees at La Trobe Business School. Park Thaichon is the Cluster Leader of the Relationship Marketing for Impact Research Cluster and the Program Director of the Master of Marketing at Griffith University. Park main research interests include relationship marketing, big data, privacy, dark marketing,and consumer behaviour
ISBN:	978-981-16-1441-5 bound
ISBN:	981-16-1441-5 bound
內容註:	1.Covid-19, technology and marketing -- Chapter 2. COVID in the aviation industry: Crisis management, its decisionsand outcomes -- Chapter 3. The Importance of e-Commerce and Customer Relationships in Times of COVID-19 Pandemic -- Chapter 4. Successful COVID-19 prevention factors and their effect on the economy: A comparison between Thailand,Vietnam and Australia -- Chapter 5. Marketing Automation in Business to Business Relationships and the emerged Value Cocreation -- Chapter 6. Perception of Career Success in Times of COVID-19 Pandemic -- Chapter 7. Exploratory Analysis of the Christmas Symbology Importance-- Chapter 8. Covid-19: future marketing and technology research challenges

Covid-19, technology and marketing : moving forward and the new normal
Covid-19, technology and marketing : moving forward and the new normal / edited by Vanessa Ratten, Park Thaichon - Singapore : Palgrave Macmillan, 2021 . - xiv, 161 p. ; ill. ; 22 cm..
1.Covid-19, technology and marketing -- Chapter 2. COVID in the aviation industry: Crisis management, its decisionsand outcomes -- Chapter 3. The Importance of e-Commerce and Customer Relationships in Times of COVID-19 Pandemic -- Chapter 4. Successful COVID-19 prevention factors and their effect on the economy: A comparison between Thailand,Vietnam and Australia -- Chapter 5. Marketing Automation in Business to Business Relationships and the emerged Value Cocreation -- Chapter 6. Perception of Career Success in Times of COVID-19 Pandemic -- Chapter 7. Exploratory Analysis of the Christmas Symbology Importance-- Chapter 8. Covid-19: future marketing and technology research challenges .
Available to OhioLINK libraries.
Includes bibliographical references and index..
ISBN 978-981-16-1441-5 ISBN 981-16-1441-5
COVID-19 (Disease) Marketing Marketing -- Economic aspects. -- Management. -- Technological innovations.

Ratten, Vanessa

Covid-19, technology and marketing : moving forward and the new normal
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327 0 $a 1.Covid-19, technology and marketing -- Chapter 2. COVID in the aviation industry: Crisis management, its decisionsand outcomes -- Chapter 3. The Importance of e-Commerce and Customer Relationships in Times of COVID-19 Pandemic -- Chapter 4. Successful COVID-19 prevention factors and their effect on the economy: A comparison between Thailand,Vietnam and Australia -- Chapter 5. Marketing Automation in Business to Business Relationships and the emerged Value Cocreation -- Chapter 6. Perception of Career Success in Times of COVID-19 Pandemic -- Chapter 7. Exploratory Analysis of the Christmas Symbology Importance-- Chapter 8. Covid-19: future marketing and technology research challenges
330 0 $a This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19. Vanessa Ratten isAssociate Professor at the La Trobe University, Australia.She is the Programme Coordinator of the Entrepreneurship and Innovation degrees at La Trobe Business School. Park Thaichon is the Cluster Leader of the Relationship Marketing for Impact Research Cluster and the Program Director of the Master of Marketing at Griffith University. Park main research interests include relationship marketing, big data, privacy, dark marketing,and consumer behaviour
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606 # $a Marketing $x Management. $2 lc $3 415172
606 # $a Marketing $x Technological innovations. $2 lc $3 415186
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702 1 $a Thaichon $b Park $4 edited $3 416328
801 0 $a tw $b 嶺東科技大學圖書館