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Qualitative research in marketing and management : doing interpretive research projects

紀錄類型:	書目-語言資料,印刷品 : 單行本
劃一題名:	Doing research projects in marketing, management and consumer research
副題名:	doing interpretive research projects
作者:	HackleyChristopher E.,
出版地:	Abingdon, Oxon
出版者:	Routledge;
出版年:	2020
版本:	2nd ed.
面頁冊數:	x, 266 p.ill. : 24 cm.;
標題:	Marketing research. -
標題:	Management - Research -
標題:	Consumers - Research -
附註:	Revised edition of the author's Doing research projects inmarketing, management and consumer research, 2003
ISBN:	1-138-33221-6pbk.
ISBN:	978-1-138-33221-8pbk.
內容註:	Qualitative research student projects and interpretation -- Deciding on the topic and designing the study -- Writinghigh quality research projects: From description to critique -- Gathering and interpreting qualitative data sets -- Sociological paradigms and research philosophy -- Practical existential phenomenology for student researchers -- Ethnography, digital ethnography: Autoethnography: practice theory -- Literary theory and qualitative research -- Critical research: Power, ethnicity, gender -- Discourse analysis

Qualitative research in marketing and management : doing interpretive research projects
Hackley, Christopher E.

Qualitative research in marketing and management : doing interpretive research projects / Chris Hackley - 2nd ed. . - Abingdon, Oxon : Routledge, 2020 . - x, 266 p. ; ill. ; 24 cm..
Qualitative research student projects and interpretation -- Deciding on the topic and designing the study -- Writinghigh quality research projects: From description to critique -- Gathering and interpreting qualitative data sets -- Sociological paradigms and research philosophy -- Practical existential phenomenology for student researchers -- Ethnography, digital ethnography: Autoethnography: practice theory -- Literary theory and qualitative research -- Critical research: Power, ethnicity, gender -- Discourse analysis .
Revised edition of the author's Doing research projects inmarketing, management and consumer research, 2003.
Includes bibliographical references (p.[232]-257) and index..
ISBN 1-138-33221-6ISBN 978-1-138-33221-8
Marketing research.Management Consumers -- Research -- Research

Qualitative research in marketing and management : doing interpretive research projects
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